Sales and Marketing

Sales and marketing are two business functions within an organization — they both impact lead generation and revenue. The term, sales, refers to all activities that lead to the selling of goods and services and marketing is the process of getting people interested in the goods and services being sold.

Sale is a term used to describe the activities that lead to the selling of goods or services. Salespeople are responsible for managing relationships with potential clients (prospects) and providing a solution for prospects that eventually leads to a sale.

And marketing encompasses all activities that help spark interest in your business. Marketers use market research and analysis to understand the interests of potential customers. Marketing departments are responsible for running campaigns to attract people to the business’ brand, product, or service.

There are a few general differences between marketing and sales. For example, marketing focuses its efforts on the general public or larger groups of people, while sales targets smaller groups of people or subsets of the general public.

A sales and marketing manager is responsible for researching and developing marketing opportunities and planning and implementing new sales plans. The sales and marketing manager will also manage both the marketing and the sales staff and will perform managerial duties to meet the company’s operations goals.