Media and Communications

Media and communications outsourcing involves engaging a third-party organization to perform certain media and communications tasks that would otherwise be done onshore. These tasks could be anything from digital marketing, graphic design, web development, and multimedia design to name a few.

Why Is The Media And Communications Industry Well-Suited To Outsourcing?

The media and communications industry is heavily dependent on information streams and media development to reach target audiences and grab the desired consumer attention. To do so, businesses invest a lot of money into their marketing, research, and development teams to attract the right customers and get back the money they invested initially in campaigns and events, often at the desired profit.

An ideal investment would be 5% – 10%² of revenue to go into media and communications services for your business. This can be quite a significant amount for businesses to invest with no guaranteed ROI. Considering this figure doesn’t include employment costs or software maintenance, outsourcing is a solution many businesses undertake to reduce overheads to
maintain the level of investment required to achieve growth.

Your business could save up to 70% on employment spending alone with outsourcing to the Philippines due to the lower living costs. On top of this, media and communications employees require certain qualifications and communication skills to create quality content effectively. There are over 33 colleges and universities offering marketing qualifications, degrees, and courses in media and communication within the Philippines.

A majority of tasks associated with the media and communications industry can be digitally completed. These tasks require software and computer programs to create the content, organize data and engage with consumers. These services can be cloud-based, meaning that businesses can easily liaise and communicate with their offshore team, from delegating tasks to
managing productivity. The combination of cloud remote work and offshoring can make it feel like your team is right there with you, not thousands of kilometers away.

The global media and communications market is expected to grow from $1.7 billion in 2020 to $2.67 billion in 2025¹, with a compound annual growth rate (CAGR) of 9.3%. Then, from 2025 to 2030, the market is set to reach $4.4 billion with a CAGR of 10.6%. This is largely attributed to the change in media consumption patterns due to the increase in streaming services, the introduction of new genres, and more diverse content.

Outsourcing media and communications roles can free up time for your onshore team to perform more value-adding activities and identify media and communications strategies that will allow you to capitalize on the anticipated market growth.

Why is the media and communications industry well-suited to outsourcing? The media and communications industry is heavily dependent on information streams and media development to reach target audiences and grab the desired consumer attention. To do so, businesses invest a lot of money into their marketing, research, and development teams to attract the right customers and get back the money they invested initially in campaigns and events, often at the desired profit.

An ideal investment would be 5% – 10%² of revenue to go into media and communications services for your business. This can be quite a significant amount for businesses to invest with no guaranteed ROI. Considering this figure doesn’t include employment costs or software maintenance, outsourcing is a solution many businesses undertake to reduce overheads to
maintain the level of investment required to achieve growth. Your business could save up to 70% on employment spending alone with outsourcing to the Philippines due to the lower living costs.

On top of this, media and communications employees require certain qualifications and communication skills to create quality content effectively. There are over 33 colleges and universities offering marketing qualifications, degrees, and courses in media and communication within the Philippines.

A majority of tasks associated with the media and communications industry can be digitally completed. These tasks require software and computer programs to create the content, organize data and engage with consumers. These services can be cloud-based, meaning that businesses can easily liaise and communicate with their offshore team, from delegating tasks to
managing productivity. The combination of cloud remote work and offshoring can make it feel like your team is right there with you, not thousands of kilometers away.

What Media And Communication Roles And Tasks Can Be Outsourced?

Some popular roles outsourced in the media and communications industry include:

• Advertising Executive
• SEM Specialist
• PR Executive
• Copywriter
• Marketing Executive
• Administrative or Virtual Assistant
• Multimedia Designer
• Web Developer
• Content Writer
• Social Media Specialist
• Technical Writer
• Content Moderator
• Digital Marketing Specialist
• SEO Specialist
• UI/UX Designer
• Graphic Designer